2014年職稱英語綜合類考前20天押題測試卷三
發布時間：2014-01-21 共7頁
第五部分：補全短文 (第46～50題，每題2分，共10分)
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Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968. (46) Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality. (47) He created clothes to match people's wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48)
The Information Link means making sure the company responds quickly to people's demands. (49) This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales. (50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A The founder of Benetton began by asking people what they wanted.
B There used to be a good reason for this.
C When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D Today, there are Benetton shops in major cities all over the world.
E This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F In other words, Benetton’s clothes are made to order.
第六部分：完形填空 (第51～65題，每題1分，共15分)
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Young Adults Who Exercise Get Higher IQ Scores
Young adults who are fit have a higher IQ and are more 5l to go on to university, reveals a major new study carried out at the Sahlgrenska Academy and Sahlgrenska University Hospital.
The results were recently published in the Proceedings of the National Academy of Sciences (PNAS). The study involved l.2million Swedish men doing military service who were born between 1950 and 1976. The research group analysed the 52___ _of both physical and IQ tests the youngsters took right after they started serving the army.
The study shows a clear link 53 good physical fitness and better results for the IQ test. The strongest links are for 54 thinking and verbal comprehension. But it is only fitness that plays a 55 in the results for the IQ test, and not strength. “Being fit means that you also have good heart and lung 56 and that your brain gets plenty of____57 , ”says Michael Nilsson, professor at the Sahlgrenska Academy and chief physician at the Sahlgrenska University Hospital. “This may be one of the reasons 58 we can see a clear link with fitness, but not 10
with muscular 59 . We are also seeing that there are growth factors that are important.”
By analysing data for twins, the researchers have been 60 to determine that it is primarily environmental factors and not genes that explain the link between fitness and a 61 IQ. “We have also shown that those youngsters who 62 their physical fitness between the ages of 15 and 18 increase their cognitive performance,” says Maria Aberg, researcher at the Sahlgrenska Academy and physician at Aby health centre. “This being the case physical 63 is a subject that has an important place in schools, and is an absolute must if we want to do well in maths and other theoretical subjects.”
The researchers have also compared the results from fitness tests 64 national service with the socio-economic status of the men later in 65 . Those who were fit at 18 were more likely to go into higher education, and many secured more qualified jobs.
51 A carefully B secretly C likely D happily
52 A answers B works C scores D results
53 A behind B between C among D without
54 A logical B critical C typical D positive
55 A place B game C role D trick
56 A capacity B disease C shape D treatment
57 A change B hydrogen C oxygen D memory
58 A what B why C how D where
59 A exercise B training C strength D movement
60 A able B clever C lucky D clear
61 A moderate B average C lower D higher
62 A ignore B improve C like D determine
63 A examination B labour C movement D education
64 A before B after C without D during
65 A marriage B life C residence D service
